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BONSERNEWS.com – A viral video promoting Philippine tourism which was caught showing natural scenery from other countries, one of which has views of rice fields in Indonesia.
One advertising agency DDB Philippines finally apologized.
Reporting from AFP, on Sunday (2/7/2023), the agency behind the $900,000 tourism campaign video ‘Love The Philippines’ was released by the government on June 27, 2023.
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However, after the video appeared, it was discovered that he was using stock shots from another country.
This view is included in a viral video promoting Philippines tourism, namely terraced rice fields in Indonesia and sand dunes in Brazil.
Meanwhile, the Philippines’ Ministry of Tourism announced on Saturday (1/7/2023) evening that it was investigating allegations that the DDB video included ‘inauthentic stock video’.
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Later, the video was removed from his Facebook page.
Popular Filipino blogger Sass Rogando Sasot has posted on Facebook that some of the images in the campaign video are from other countries.
Yesterday, DDB Philippines apologized for using ‘foreign stock footage’.
“Proper screening and approval processes should be strictly followed. The use of foreign stock footage in a campaign promoting the Philippines is grossly inappropriate, and contrary to DOT (Ministry of Tourism) objectives,” the DDB said in a statement.
“Repeatedly seeking confirmation from DDB of the originality and ownership of all material contained in the AVP (audio-visual presentation) and key visuals presented to the Department on all these occasions, DDB repeatedly assured DOT that the originality and ownership of all material is in order,” the ministry said.
Meanwhile a spokesperson for the tourism ministry did not respond to a request for comment from AFP on Sunday.
